consistency

  1. Reliability or uniformity; the quality of being consistentquotations ▼They want to achieve a high degree of consistency in their process and their product.

For consulting the most important function may be
https://en.wikipedia.org/wiki/Consistency_(negotiation)

The consistency principle states that people are motivated toward cognitive consistency and will change their attitudes, beliefs, perceptions and actions to achieve it.

Consistency of your own behaviour.
To be distinguished from personality.

In different situations the behaviour can express differently. Are “noble lies” coming up by wish of consistency?

Can a human being can be totally logical and consistent? Or is the incosistency inevitable? When, What, Why?